YouTube brings out TikTok-like ‘Shorts’ to the United States
YouTube on this Thursday started rolling out its Shorts; quick-clip video feature in the United States. Its main aim is to challenge TikTok. The popularity of YouTube Shorts has been increasing day by day. YouTube Shorts have more than 6.5 billion views a day. YouTube is introducing the YouTube Shorts Beta version to the United States starting today. It plans to introduce more features of Shorts as they continue to build Shorts alongside their creators. It is also working on ways for content creators to make money from their audiences at Shorts. Unfortunately, YouTube Shorts has still not the option of monetization. That’s the reason why YouTube brings out TikTok-like ‘Shorts’ to the United States
YouTube-owned Shorts is the latest challenge to the fast-growing Chinese-owned TikTok. TikTok has also faced scrutiny from the US over its collaboration with the Beijing government. YouTube has also announced that it has partnerships with over 250 music publishers and labels. That’s a huge start-up for competing with TikTok. Likewise TikTok, in YouTube shorts the users can watch similar music and content they were watching. YouTube is planning to add some editing features and effects tools to Shorts. If any artist uploads a video on Shorts with the watermark of Tiktok, then there’s not any against the policy of YouTube.
Netflix this month launched a Fast Laughs feature to its iPhone app’s version that comes up with clips in rapid-fire. Netflix launched this feature for taking on TikTok. Last August, Facebook-owned Instagram also responded to TikTok’s popularity by launching their short video version known as Reels. In November, Snapchat also added Spotlight; a public feed of content produced by users in response to TikTok. As far as TikTok is concerned it has yet no competition with any other short video platform or app.