According to Canalys, the Chinese smartphone maker- Xiaomi has now become the world’s second-largest smartphone manufacturer. The report was based on the shipments in the second quarter of 2021. Moreover, Xiaomi shares 17 percent of all market share of the worldwide smartphone market. The research firm claimed that the company is just behind Samsung Inc., which has a total of 19 percent share in the smartphone market around the globe. Meanwhile, Apple ranked 3rd in the list.
According to Canalys, the smartphone brand has increased its shipment volume by over 83 percent as compared to the second quarter of 2020.
The shipment of the mobile phone brand increased by 12 percent worldwide due to the vaccination roll out globally and people go out of their homes and lockdown.
The CEO or founder of Xiaomi, Lei Jun expressed his joy and feelings by saying that he can’t express his feelings in words. In addition to this, the founder said that there are still many challenges which the company has to face during its journey. Furthermore, he said it is more important to retain that second spot rather than celebrating the success,
Interestingly, the CEO wrote a letter to its employees after gaining 2nd place in the smartphone market
Background of Xiaomi:
If you live in the USA, there’s a chance that you couldn’t hear the name of the Xiaomi phone in your entire life. The reason behind this is the company doesn’t sell its handsets in the USA or Canada. For instance, if you want to need the phone of this company, you will have to import it from outside of America. Once you have imported the handset, it won’t work properly due to the right cellular bands to work as intended in the entire USA. Notably, the USA market is not one of the biggest markets in terms of Android mobiles or devices, yet it is a profitable market for many investors.
However, the company is more popular in the big international markets, such as the sub-continent, Europe, and yes, of course, China.
Xiaomi Corp. is a Chinese multinational electronics conglomerate that was launched or developed in April 2010. The 2nd largest mobile phone maker is making electronic devices, such as laptops, smartphones, tablets, smartwatches, and also home appliances.
The Chinese conglomerate is famous because of its affordability and quality-wise equipment.
Top smartphones brands around the globe:
To recall, if we look back in the past few years, Apple and Samsung were dominating in the first two spots of the list. But these were the stats of 2020 and the start of 2021. However, before 2020, Samsung and Huawei were the two main handset vendors that were among the top of the list of the world’s biggest smartphone manufacturers.
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The downfall of Huawei:
As mentioned, in the years 2018 and 2019, Huawei was dominating the top international markets of mobile phones. But, unfortunately, after the USA sanctions, the hardware giant lost its hold in the market. The USA-based search giant, Google, which is also the owner of the world’s largest operating system i.e. Android, decided not to put its Android OS to the smart devices of Huawei.
Hence, one of the leading handset manufacturers is only manufacturing and providing most of its devices in China. However, the company developed its own OS, therefore, the company doesn’t rely on Google-based OS. On the other hand, Huawei has been providing hardware facilities to its other country’s smartphone manufacturers, such as Oppo and Vivo.
But in the case of LG, the company didn’t face any sanctions from any other tech giant, infact, the electronics giant stopped making its mobile devices due to its inner issues of company.
Reasons behind Xiaomi’s success:
Multiple factors impact the success of the Chinese smartphone giant. Some of the factors that affect Xiaomi’s brand are as follow:
The main factor behind the success of Xiaomi has been considered as its pricing. Many users around the world prefer to use a low-budget phone rather than any other branded phone with the same specs. For instance, if you want to buy a mobile with the Qualcomm snapdragon 732G, and Xiaomi is giving you the best price tag than any other brand of smartphone, you’ll buy Xiaomi’s phone. In addition to this price tag, the quality of the devices from the Chinese brand is also on the next level, as per the reports from several analysts and experts.
According to various research firms, including Canalys, the devices from Xiaomi are about 40 percent and 75 percent low from Samsung and Apple respectively.
Except for the USA and Canada, almost all the continents and countries, you can buy the handsets of the company. In the USA, you can still import the Xiaomi devices from Amazon and many other online stores. You can easily buy any model or any device from the company wherever or whenever you want to buy it. Therefore, the availability of smart devices is pretty much easier than other mobile phone brands. Furthermore, we have also seen a major global expansion of this brand all over the world.
Hence, this could be one of the most important factors behind the success of Xiaomi.
- Fast Launching of phones:
In recent years, we have been seeing that the company has been launching its devices with a gap of four to six months. Even though, the top-notched or flagships devices are also coming within four to six months. So, this might be one of the main reasons behind the company’s success.
- Other handsets makers being slow in the particular period:
As the company makes the 2nd spot in the second quarter of the year after its rose in shipment and manufacturing, the other companies, especially, Apple and Samsung are preparing for their next models to be launch in the following months. Therefore, they become slow in the market in this particular period.
As you all know, the list just keeps on changing from time to time. But as a matter of fact, we have seen Xiaomi as one of the leading mobile phones manufacturers. The company comes from now where and the credit should be given to them for their continuous hard work and dedication towards their job.
What do you think? Is Xiaomi better than Apple? Or at which stage do you list the company?
Let us know in the comment section about your opinion.