From Now YouTube Can Automatically Detect Products in Videos
YouTube rolls out new features and updates from time to time. YouTube sometimes do experiments. The new update that comes is surely from the advertiser’s point of view. The new feature or update will have a major impact on advertising on YouTube. As per the news coming, from now YouTube can automatically detect products in videos. For instance, if there are objects behind the video or in the front, YouTube can detect the product. The detection can be done with the help of artificial intelligence (AI). The development team of YouTube makes the AI engine even stronger than the previous one.
The detection system was launched as an experiment in the US on March 22. Initially, it aimed to display a list of related products below the video playing. YouTube claimed that they are experimenting with a new feature that displays a list of products detected in some videos. After the detection, YouTube will make a list of related products. The detection feature will appear in between the recommended videos of YouTube for the viewers browsing below the video player. The detection feature aims to help people explore more similar videos about the related products on YouTube. Unfortunately, at the initial stage, this feature will be accessible to people in the US.
Advantages of new feature:
As we all know, the advantage of this feature is for both Google and its advertising partners. Advertisers on YouTube will have an access to a top-level of control over their products. The advertising partners of Google will be able to display their products among the recommended products. Moreover, it’ll be no longer relying on the title, tags, and description for advertisements.
For Google, its advertising revenue will increase as a result of a proper advertisement system. Furthermore, YouTube can also generate revenue as a result of the product purchased through one that is also called affiliate marketing. At the same time, the video recommendation system of YouTube will become more enhanced that it’ll be able to get target viewers. In addition to this, with the help of this detection system, the viewers can be on YouTube for more time and watching for longer.