Brazil Fines Apple of $2 Million


Brazil fines apple of $2 million

The lawmakers in the Brazilian state of Sao Paulo fined Apple nearly $2 million in the last week. The fine was implemented due to the charger-less iPhone 12. The consumer protection court also known as Procon-SP accused Apple of doing fake advertisement. The ad was about repairing defective devices and maintaining terms and conditions with consumers. During the launch of the iPhone 12 series, Apple announced it was not giving charger and earbuds as the previous iPhones. This was done to cut down on electronic waste and plastic waste due to environmental concerns. At that time, critics argued Apple’s decision had more to do with cutting shipping costs rather than saving the environment. Apparently, these were the main reasons Brazil fines apple of $2 million.

In the consumer court, Procon-SP asked Apple if the iPhone 12’s price would be decreased since it wasn’t coming with a charger. Additionally, it also accused Apple of refusing to repair devices and maintaining terms and conditions with the users.  Apple also failed to be water-resistant as advertised. Brazilian court also accused Apple’s of contract terms.

“Apple needs to understand that in Brazil there are solid consumer protection laws and institutions. Apple needs to respect those laws and institutions,” Brazilian Court.

Although, Apple didn’t immediately respond to Procon-SP’s request. However, Apple still has the option to appeal this decision through Brazil’s court system. Honestly, though, it’s probably easier for Apple to give the penalty. $2 million is a drop in the bucket when you’re making $100 billion in two to three months.

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